1 min readOct 12, 2016
Not to mention the ratios of the acronyms. Whatβs your CAC to LTV better be higher than 3. Whats ARPU decided by CAC less than 12 I hope.
NPS should be higher 20 or youβll never break past 20m ARR.
Great mobile apps average 20% DAU/MAU β unless youβre better than FB which is 50%.